Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing
OnBD with ALF
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Tech Innovations in Health and Marketing
This chapter explores the integration of technology in health and marketing, highlighting advancements like heart rate monitoring and wearable devices that aid personal health. It also delves into how marketing strategies can leverage consumer psychology to enhance product engagement and value. Throughout the discussion, the chapter emphasizes the significance of data collection and strategic resource allocation in both healthcare and marketing fields.
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