The Tension Between Revenue Optimization and Fee Maxing

"There is no virtue in not making money because it's not sustainable," he says. "The best and worst landlord that I ever had was somebody that I rented from five or six years ago, and he was a local leasing agent" The new starter home is the first rental home, a single family home,. That's the new starter home they're renting. And there are days on market is still 21 days. So if you start from that benchmark and go up, okay, apparently their market, the consumer says, I don't mind those because I see the value in that resident benefits package.

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