Having liquidity is a big beal for the tokens. Having a liquid tokena you anchange it on the second et, you can turn it into something else. That is way more incentive rit i like travelld miles, like ar airline miles, that you can't trade for anything. So all thi stuff is fungible. It compare to a a te point system that is asilod within a single application or a single company's product. If you apply this kind of business model to businesses that actually viable, that have sticky customers and value added products, then it becomes a very, very powerful growth engine for the company.

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