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2min chapter
Redpoint Content: Becky Lawlor on original research done right
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The Role of Original Research in B2B Thought Leadership
This chapter explores how original research serves as a cornerstone of thought leadership in B2B content marketing. It contrasts original research with opinion pieces, and discusses techniques like expert interviews and utilizing proprietary data to enhance insights and establish credibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode