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'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale

The Modern Retail Podcast

CHAPTER

The Importance of Customer Satisfaction

The easiest for consumers to understand, the one that needs the list explaining is rises. Where we really see loyalty go up tremendously and repeat rates is when we can get a consumer to match a rise, a bean and something else. When consumers can cook under 10 minutes, a complete meal from just three pouches, that's our past and sauce. We are constantly beating the big incumbents in the category. I would put some us against any competitor on the set.

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