2min chapter

Decoder with Nilay Patel cover image

Bitcoin is still the future of payments, says Lightspark CEO David Marcus

Decoder with Nilay Patel

CHAPTER

How to Launch a Product?

You're starting the company from scratch. How do you go about selling this product? Do you build a sales team in house to go out and knock on people's doors, so to speak? Do you just wait and hope that developers see this and flock to it? Well, eventually we'll build the sales team. But right now, the sales team is a sales team of, you know, internal people,. I think we have a pretty good sense of the real problems that those companies are facing"

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