199 - How Rolex Uses Lies, Myth, and Deception To Sell So Many Watches
Making It with Jon Davids
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The Power of Scarcity: Rolex's Marketing Mastery
This chapter explores Rolex's marketing strategies, particularly their use of waiting lists to create demand. It examines the psychological effects of scarcity and social proof on consumer behavior, illustrating how these tactics enhance the brand's allure and exclusivity.
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