8min chapter

Americast cover image

Profile: Who is Donald Trump? (Part 1… The Brand)

Americast

CHAPTER

The Rise of Trump's Brand Through Reality TV

This chapter investigates how 'The Apprentice' helped shape Donald Trump's celebrity status and public persona, masking his financial struggles during that period. It highlights the transformation of Trump from a local businessman to a national brand, illustrating the duality of his media presence and its impact on public perception.

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