The Importance of Fair Market Rent in Strip Malls

95% of these properties are not owned by institutions or funds. It's local families and folks who normally have something else going on in their life that's the main focal point. A viable business should pay a fair market rent, right? Nothing high, nothing low, just fair for everyone. So we see that gap between what they're paying and what market rent is more in this category than anywhere else in real estate.