Ad-Based Psychosis: Branding and Culture

This chapter explores the intricate relationship between advertising and culture, particularly the concept of ad-based psychosis and its influence on daily life and identity. Through humorous examples and thoughtful critique, the speakers highlight how brands have permeated cultural production, shaping consumer behavior and personal expression. They advocate for a more authentic approach to culture that is less reliant on commercial pressures, suggesting social media as a potential platform for artists to connect directly with audiences.