So You’ve Fallen For A Smear Campaign
ICYMI
The Mechanics of Smear Campaigns
This chapter analyzes a targeted smear campaign against Blake Lively, using insights from a brand marketing consultant's report. It reveals how media narratives can be manipulated, paralleling the dynamics seen in the Amber Heard and Johnny Depp trial, highlighting the role of bots and public sentiment. The speakers call for a more mindful approach to consuming media amidst the overwhelming and often distorted narratives of celebrity culture.
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