The Layer of Clay

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Bill saw a new world coming and wanted to be part of it. But he felt stagnation taking hold, even within ford itself. It took him long time to find the right partners in his company to help drive change. He says that any single employee can spark an idea but you need byin from your team.

Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.

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