GA4 Events and Tips
The Digital Marketing Podcast
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How to Make Data Retention Rules More Transparent
You have to be transparent about what you're doing. So when we say do it, look around the corners with this as well. Data retention rules seem to affect the explore reports a lot more. Sessions versus user-related stats can catch you out. And there's none, I went in and see the crossover between mobile and desktop users - nobody on desktop is using that report.
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