Creating A New 'Plan A' w/ Jay Acunzo
B2B Marketing Exchange
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What's Wisty Doing?
Lessonly is a great example of how brands are diversifying the way they engage with their communities. I really admire what whisty is doing that theyre partner of ours at marketing show runner, so i have access to a lot of what they're up to. But whistia is so heavily reliantn in person everything, in person team culture, in person video shooting,. They sell video software, so they do a ton of videos themselves. And now they're promoting this idea of brand affinity marketing instead of brand awareness, brand affinity.
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