KFC, Levi's Old Spice, KFC

Widen: The work I think we did on Levi's quite a while ago now was a great example of that. That was incredibly exciting for everyone in the building. KFC most recently and still current, of course, is a great examples of that. What was it about Levi's that was particularly compelling at that time? Widen: It hit, there's all this sort of marketing scar tissue that was hiding its inner truth.