RV E12 - 2023 Planning Overview, Building Communities, and More | TikTok Live 20
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Achieving a High Return on Investment (ROI) for Software Companies
It was all CMOs CROs and CEOs at need to be software companies for the most part some tech companies but mostly B2B software companies. Software companies typically spend somewhere between 35 percent and some over 100 percent of revenue on sales and marketing expenses. They allocate that bucket of money far more to marketing and digital activities than other companies like financial services or manufacturing.
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