Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.
Ted Hesser Podcast
Exploring Outdoor Industry, Evolution of Rain Gear, and Peak Design's Expansion
Exploring the evolution of rain jackets, Peak Design's expansion into innovative tech products like a wireless charger for motorcycles using Chi-2 standard. The chapter intertwines a focus on photography enthusiasts with a broader customer base and personal stories of motorcycling impacting creative perspectives.
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