Exploring Outdoor Industry, Evolution of Rain Gear, and Peak Design's Expansion

Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.  00:00 Intro 04:08 Peak Design's History & Office Space 07:07 From Humble Beginnings to Industry Leader 14:27 Navigating Business Without Investors 26:29 Climate Neutral: A Deep Dive into Carbon Offsetting 39:59 Controversies of Carbon Markets 44:02 Addressing Greenwashing  47:36 PFAS 52:22 Future of Peak Design 01:10:20 Creative Employee Compensation Plans  01:15:54 The Power of Branding