How to Break Even on the Front End?

Cost per lead has been over, you know, 50 dollars at one point. But i got on, i ouer 18 hundred. Oh, and guess what? We're selling something for 18 hundred. So it takes 18 hundred dollars to get them to buy, you're breaking even. Right now, most people would think that's a bad thing. If you can break even, you can blow up your brand just by spending all the dough. Spend a million dollars a month. Your brand blows up. Even though you're not making any money, you're making future money for damshire. You're building a brand. And not only that, you can figure out how to kind of

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