The four pricing methods
The Happy Pricing Podcast
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The Four Cost-Based Pricing Methods
How do you tell a story? Or how does your customer create this story in their head that makes them think this number makes sense? And so when I think about cost-based pricing, it's fundamentals. With the market thing again, there's a very simple story. It's like all the houses in this area cost about 250 grand. So anyone, any price around there feels easier to give us than anything else.
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