Gibson vs Fender - Attack of the Robot Guitars | 6
Business Wars
00:00
Innovation Failures and Strategic Successes in the Guitar Industry
This chapter explores Gibson's ambitious yet failed launch of the Firebird 10 and G-Force auto-tuning system, revealing the challenges of innovation in a traditional industry. In contrast, it highlights Fender's successful customer engagement strategies that led to a revitalized brand and financial success.
Transcript
Play full episode
