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From Bikaner to BSE: Snacking Away

The Morning Brief

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Branding and Amitabh Bachchanji as Brand Ambassador?

In 2019 we endorsed Amitabh Bachchanji as our brand ambassador. After his endorsement we really got a good feedback and you know off deck from the consumer side but especially the confidence among the channel partners and the distributorsyou know. So other than our core market in focus market we will definitely get leverage and advantage of his branding, says Bigaji.

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