Gainsight PX founder Mickey Alon on using your product as a vehicle for growth
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Product Led Strategy in SaaS
If you're an early stage company, it's mostly around product market fit. You can start with a trial experience and trying to figure out what keeps customers in the product,. But that's more challenging area. A great way to start PLG in SaaS is actually starting from retention, adoption or expansion. These are easier to start with because you know what drives outcome.
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