How to make driverless cars safer — expose them to lots of dangerous drivers
Nature Podcast
00:00
The Effects of Negative Language on News Headlines
News headlines containing negative language are more likely to be clicked on. A reader was 2.3% more likely to click on a headline of average length when it contained a negative word such as wrong, bad or awful. The effects of negative language in headlines were strongest for political and economic news. Smriti Malapati is the Senior Reporter for the Asia Pacific Bureau here at Nature. She joins us now to talk about renewed interest in bat research.
Transcript
Play full episode
