Search Engines and Product Design - What's the Role of Data Science?

The cognitive friction of sorting through options will basically never go away, argumenthas gotten much worse in the last decade. One of the things that's important is that when you're building search and recommendation tools, these are things where they're really right in front of the user. We saw this at rover with in new york city, in rover, when people would run searches for sitters for their dogs, we return results on the map,. same as we did in many other cities. But if we had just like, run our machine learning algrathems on it that we were doing cross the rest of the country,  we wouldn't have necessarily seen that.