291: Optimize your Podcasting Business Funnel with Jan Ditchfield
Podcasting Business School
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Do You Have a Four Week Program?
The main goal is to get people to that activation event, and then the activation event gets them into the paid service. If you have something that's available to sell, to buy at any point, then you don't need to do the four weeks. You could just run it tat if you're doing live launching, which is what a lot of us like to do. So now we're focused on doing two funnels back to back.
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