Many of our students, many of the people I coach, want to get the pitch just right. They want it to be perfect. And what I'm hearing from you, especially early on, is it's less about perfection and more about being open and direct and seeking feedback and advice. If you want to persuade others, there's a related phenomenon called the Harry Arm phenomenon.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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