2012: Finding the Gold in the Jewellery Business with Joseph Ladin Founder and Owner of SFL Maven Corp
The Entrepreneur Way
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Joel's Entrepreneurial Role Model
Joel: The hardest part like I mentioned before was sourcing merchandise to sell. When Antiques was the focus you know like anything pre-owned you can't order out of a catalog. If you're in the pre-owned business, if you're selling jewelry or collectibles or antiques or anything pre- owned you have to have a good network and with the antique business it was very hit or miss. You know sometimes the phone wouldn't ring for a month. It's just kind of like cyclical so that's why when I got into jewelry I just discovered really quickly that it's way bigger industry thanAntique.
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