From Opaque to Essential: The Return of the Ad Network
The Aperiam Podcast
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The Evolution of Ad Networks
This chapter examines the transformation of ad networks from being viewed with disdain to becoming essential players in the advertising industry. It discusses the challenges companies face in navigating the complexities between buy and sell sides, addressing transparency issues and consumer relationships. The speakers highlight the historical context and advancements in technology, emphasizing the ongoing need for intermediation and the potential for increased transparency within the advertising ecosystem.
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