Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
No Hacks: The Mindset Behind Digital Optimization and Growth
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How to Overlet a GA4 Platform to Improve Quality
There's always been kind of a slight discrepancy. And then you have our blockers and things that are always going to sample your data anyway. So it's never going to be perfect, but you do want to get a sense of how consistently it falls in line with your actuals That kind of hit your P&L. But I forgot to mention actually Google has put out, you know, through its migration platform for anyone who hasn't yet made the move. If you aren't on 360, just make sure that you've ticked these boxes and you'll be okay.
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