Election 2024: What You’re NOT Seeing
Mixed Signals from Semafor Media
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Navigating Political Ads in the Digital Age
This chapter explores the intersection of technology and media consumption in political campaigns, focusing on how younger audiences engage with content through voice controls. It analyzes the financial strategies of super PACs, the effectiveness of political advertising, and the pervasive influence of misinformation and negativity in shaping public perception. The discussion highlights how shifting dynamics in social media and advertising tactics have transformed the landscape of political discourse and electoral outcomes.
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