15min chapter

Mixed Signals from Semafor Media cover image

Election 2024: What You’re NOT Seeing

Mixed Signals from Semafor Media

CHAPTER

Navigating Political Ads in the Digital Age

This chapter explores the intersection of technology and media consumption in political campaigns, focusing on how younger audiences engage with content through voice controls. It analyzes the financial strategies of super PACs, the effectiveness of political advertising, and the pervasive influence of misinformation and negativity in shaping public perception. The discussion highlights how shifting dynamics in social media and advertising tactics have transformed the landscape of political discourse and electoral outcomes.

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