Evidence-based product decisions - Itamar Gilad on The Product Experience
The Product Experience
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The Attributes of Good Evidence Guided Product Development
Data sometimes is useless because it doesn't tell ta clear story. Evidence, for is data that has been processed and we are understanding what it means. It either supports or refutes hypotheses. And it evidencey, something we can base our decisions of data, sometimes not so much. Ok. So thinking about the goals aspect, then, what are the attributes of kind of good evidence? Bided golls,. The ovis answer, which will not shock any one, is that we need for focus on outcomes, not output. Once we switch to output overslee, people stop looking to learand stop trying to find evidence and to evaluate ideas. There the focus on execution.
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