2min chapter

Limited Supply cover image

S4 Ep3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO

Limited Supply

CHAPTER

The Value of Sunday Naturals

Sunday Naturals is an online retailer of vitamins and supplements. It was founded in 2013, but their EBITDA is $50 million this year. They are trying to get $655 million to $900 million for the business. That's what they're looking at a 12 to 16x E BITDA. But the market doesn't love e-commerce right now.

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