iilluminaughtii cover image

The Real Reason Behind Beachbody’s (Bodi) Rebranding | Multi Level Mondays

iilluminaughtii

00:00

Body BODI - The New Beachbody

Beachbody announced that it would be rebranding its image. Instead of focusing on fitness and weight loss, the brand new company called Body BODI would be about health esteem. This is a massive change from their prior messaging, which pretty much amounted to bee-skinny or get-out. They aren't just for your body anymore, but they're for your mental health too.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app