The Different Types of Content You Can Use to Reach Your List

Holly: I'm always looking for the excuse to email so that you're not like, hey, Holly here again. So when you have those different types of content, you can hit the different types of people that might be on the list for different reasons. It's like a pajama party where I get to learn about and it's at a defined time. Like you show up at 9 15 for the nine o'clock maneuver. You miss 15 minutes of it. Whereas if you give them a video and say, watch that your leisure, I don't know that I'm going to have any of that anytime soon.