The Art of Marketing Leadership: Emily Singer
Marketing Spark (The B2B SaaS Marketing Podcast)
Navigating Challenges in Marketing Leadership
Exploring the evolution of brand messaging for enterprise customers, collaborations between marketing and the CEO for new strategies, and the role of CFOs in marketing decisions. Additionally, the chapter delves into handling tough conversations within marketing teams, reasons for short tenures of marketing leaders, and the significance of alignment across teams for business success.
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