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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
Do You Have a Branding Layer?
I love that just as a way of thinking because I do think especially in in the D2C space right there's a lot of really flashy brands. You know you really need to focus on getting the fundamentals right and you can always layer that in. It would have been much more difficult to get some retailers with an old branding than with a new brand at least that's my destination. That's why I made that bet it's already yielding its fruits so it might like it might have been the right bet also the conversion rate on the website increase a little bit.
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