Marketing in the Real World

Great companies always get started and recessions if you go back and sort of plot recessions versus the founding dates of some of the enduring companies. R&D is very very important it's a necessary conditions not sufficient everybody's obsessed about sales because we've got to generate some sort of revenue right away. What gets lost out of the picture a lot of times is this notion of marketing what you'll learn about if you went to business school they'll be marketing classes. Jeff Moore popularized this model which most of us who teach this stuff absolutely love.