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#121 Justin Harris "What Big Ag Doesn't Want You to Know: The Dark Side of the Green Revolution"

Ranching Reboot

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Wild Ass Soap Company

"We got to come up with a cool name that kind of fits our lifestyle because, you know, we're out here in the high plains in Nebraska," he says. "Our logo is a donkey. Not an actual wild ass, like an African wild ass, but just a domesticated donkey." The donkeys will send Morse code for help when they run out of water and are not as domesticated as horses.

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