The Role of the Ideal Customer

A lot of service based on prenors, we end up serving the people that we were five or ten years ago. The identifying, defining thing is something ind you just have to sit down and really start. And then who is that person? What are they struggling with? One of my favorite questions is always when they are stressed out and they can't sleep,. They open up, ogl what are they searching for, and why are they stressed out, and how can you solve that problem? So i think that that's the the client avatar. But also paying attention to what my ideal customer values as well, where we're in alignment.