
76. Change My Mind: Using “Pre-suasion” to Influence Others
Think Fast Talk Smart: Communication Techniques
Harnessing Social Norms: The Influence of Familiarity on Behavior
This chapter explores how research methodologies reveal the impact of social norms on individual actions, using examples like hotel towel reuse and behaviors in national parks. It highlights a study demonstrating that emphasizing social proof in requests can significantly enhance compliance among individuals.
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