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76. Change My Mind: Using “Pre-suasion” to Influence Others

Think Fast Talk Smart: Communication Techniques

CHAPTER

Harnessing Social Norms: The Influence of Familiarity on Behavior

This chapter explores how research methodologies reveal the impact of social norms on individual actions, using examples like hotel towel reuse and behaviors in national parks. It highlights a study demonstrating that emphasizing social proof in requests can significantly enhance compliance among individuals.

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