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What Would You Give Up Your Email To Get Access To? | Original Research

B2B Growth

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Email Is the Best in Between for Your Short Form and Long Form Content

Email is a fantastic in between for your short form content and your long form content. Getting someone to listen to a frick and forty, 60 minute long podcast episode is a big ask. All the tools have made it really easy to drop your first name in email and click subscribe. But based on everything else we're saying, it still has to be good content. And i can think of people's emales that i've signed up for with high anticipation, and honestly, it wasn't any good.

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