How to Build & Monetize an Audience (Owned Not Rented) | Joe Pulizzi @ The Tilt | #118
The Milk Road Show
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What Got You Into the Web Through Space?
Joe, what first got you into the web through space? Yeah, I saw a little bit more background. I've been in content area for over 20 years. Got big into that with Content Marketing Institute company and then we were lucky enough to have an exit in 2016. He stayed on at CMI until the end of 17 and took a full sabbatical year in 2018. And then he wrote a novel, a mystery thriller called The Will to Die. It was just odd timing as we look back at it because a week later, the world completely shut down as we all know. But thank you. Well, let's start as we always do with Joe's rabbit hole story.
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