Sports Business Radio Podcast cover image

JoAn Scott - NCAA Vice President of Men’s Basketball

Sports Business Radio Podcast

00:00

March Madness Preparations and Dynamics

This chapter explores the extensive preparations for the March Madness tournament and the Final Four in Arizona, highlighting strategic collaborations and logistical planning. It details the NCAA bracketing process and the broadcasting landscape, emphasizing the involvement of CBS and Turner alongside innovative engagement tools like the March Madness Live app. The discussion also touches on emerging trends in college basketball, including NIL influences and the growing interest surrounding both men's and women's games.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app