Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcast
It’s long and laden with wisdom.
Relax.
Take it in slowly.
Maybe over a couple of sitting.
Maybe in one. Up to you!
The 23 Laws:
- Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland Foods
- The Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"
- The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .
- Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”
- How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you can
- Why Human Beings Are 90% Chimp and 10% Bee - Individual vs. Collectivism and the spread of ideas
- Why Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of Gentrification
- Where to Position Yourself on Skanky-Wanky axis as a brand or restaurant
- The Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs reality
- Reverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised Scale
- The Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.
- Never Forget: Larger Drinkers Drink The Advertising Not The Beer
- How to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationship
- How to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). Fairness
- Why a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.
- The Parallels of Food NPD and Comedy: Slow feedback Vs Fast Feedback
- The Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IRE
- Honest Burgers Ltd: How To Keep The Magic as You Scale
- Do you get Feedback like David Bowie or the X Factor. Curse of averages
- The fact more people collectively make better decisions is both WRONG and RIGHT
- Japanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)
- Unpacking The Buddhist Ying and Yang of a Pot Noodle
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