RTFM: Read the f*cking manual
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The Principles of Human Persuasion
The principle is the thing that then drives the implementation. Like you look at the really old, like old school Dan Henry type marketers that they understand the principles of human persuasion and psychology. And if you have a skill, you can use any tool applied to anything,. apply to an Instagram post or YouTube ad, it doesn't matter. It's the same process. But you have to begin at zero - rather than hiring one of these people that sends me a cold email saying, I'm a copywriter, I write you five emails and that'll create a business. Take the view of like, I'll just learn to communicate with my, with my leads and my prospects myself. That will
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