2min chapter

Bloomberg Daybreak: Asia Edition cover image

Daybreak Weekend: US CPI, Paris AI Summit, Trade War

Bloomberg Daybreak: Asia Edition

CHAPTER

The Impact of $5 Meal Deals on Quick Service Restaurants

This chapter examines how quick service chains like McDonald's introduced $5 meal deals to maintain customer loyalty during inflation. It discusses the need for these discount offerings to support low-income consumers while anticipating continued reliance on such strategies amidst economic challenges.

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