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Improve Email and SMS Conversion Rates with Nikita Vakhrushev #582
Ecommerce Marketing School
Email and SMS - What's Working for You?
Shopify is a cloud-based platform that lets brands send emails and SMS to their customers. The company uses testimonials, which can be used to highlight the benefits of certain products as well as how they're being used by people. They also use pop ups in an effort to increase conversion rates for those who choose to buy from them.
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