Membership Geeks Podcast with Mike Morrison cover image

368 - From The Vault: How To Avoid Your Membership Becoming a Burden

Membership Geeks Podcast with Mike Morrison

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Reminding Yourself of Why You're Starting a Membership

Make sureyou're going into for the right reasons. Write these down and revisit them from time to time. Make sure that your expectations of your membership are rooted in reality. Memberships are, by their very nature, a slow burn. This isn't get rich quick, smash and grab kind of stuff. You are playing the long game with your membership. It's about helping people achieve their goals - not just delivering content. If you expect people to pay you on an ongoing basis, you need to deliver value as well.

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