The Maddening Repetition of Advertising

Advertising is salesmanship at scale, he says. He doesn't write ads to win awards. So we sell or else. That's the first thing that he repeats over and over again. This one, I love so much. We prefer the discipline of knowledge to the anarchy of ignorance. Unless your campaign contains a big idea, it will pass like a ship in the night. You cannot bore people into buying your product; you can only interest them in buying it. Clients who haggle over their agency's compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency's 15%, they should concentrate on getting more sales