Facebook created a formula that measured how much meaningful interaction of post spark meaning ful then organize the news fee to encourage as much of that as possible. A like was worth one point, re sharng without text or reply to an invite, it was worth five points, ok? And a significant comment message we share, or our sopa, 30 points. So that's really interesting. If you re shared it with a comment or write a big message, 30 times more than just a simple life.